I recreated the Breaking News template for Sunstar Davao, a news outlet based in Davao City.
The creative process was simple: get everyone's attention in a split second. Red is one of the most visible colors in the color spectrum due to its long wavelength (second only to yellow). Its ability to instantly capture people's attention is why it is frequently used to warn people of impending danger. Consider the following: stop signs, sirens, fire engines, and red traffic lights.
The template before I recreated is shown below.
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